For businesses in the Western world, it is easy to forget that ours is not the only keyboard layout in existence. However Arabic, Chinese and Cyrillic keyboards (among others) are all in common use elsewhere in the rest of the world.
In the past, users of non-Latin keyboards have found entering web addresses using their own localised input devices to be prone to error. To address this issue, localised domains are now available, including Cyrillic (used in much of Russia and the former Soviet bloc).
This has resulted in an explosion of new web addresses, including .?? which launched in November 2010. During the intervening two years, more than 845,000 new domains have been registered, making it the most popular non-Latin extension on the Internet today.
For businesses looking to expand into new markets, the use of localised domain names offers the potential to reach customers in their own language, creating an immediate advantage over other international competitors. There is also far less chance of potential customers being sidetracked by a typing error.
Closer to home, the choice of a good domain name is still a major decision in the age of the Internet-connected business. If you need help choosing or registering a domain name, whether here or abroad, why not get in contact with the Broadband Cloud Solutions team on 0141 585 6363 to see what we can offer?
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