When it comes to website addresses, the more memorable the better. Experience suggests that website names of three characters are amongst the easiest for visitors to remember which is why three letter domain names are so popular. However with demand for short domain names so high, particularly .com variants, the price also increases exponentially.
Normally, you can secure the rights to a .com website address for around £10 annually. However every possible three-letter combination had been sold by 1997, so if you want to buy one, you will need to contact the owner and try and negotiate an agreeable price.
How much will it cost? One domain registrar specialising in three-letter domain names suggests that the minimum wholesale price they have observed at the beginning of November 2013 was $5250 (over £3200). They note however that domain names that begin with certain premium letters (A, B, C, D, E, F, G, H, I, L, M, N, O, P, R, S, T) are likely to command a far higher price than those beginning Q, X, Y or Z.
Short domain names that are composed completely of “premium” letters are worth a lot more than the $5250 value observed. Some estimates suggest that such a three-letter website address (like big.com) will be worth five or six time more than the minimum fee.
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