How important is a good domain name?

Choosing the right domain name for your business is vital for many reasons. Whether to encourage visitors to stop by your website or to increase the credibility of your brand online, the choice of domain name plays a massive part. You probably already know that your domain name should reflect your business title and the service or products you offer, but it is also vital to increase the apparent trustworthiness of your business.

A study performed by researchers at Walsh College in 2010 asked student to rate how credible they believed professors to be based upon a selection of email addresses. The students had never met the professors and so had nothing but the email address to base their assessments on.

The study showed that having no email address was actually more credible than having one based around a free service like AOL, Hotmail or Gmail. The greatest credibility was assigned to domain names which clearly belonged to an actual business.

Here at Broadband Cloud Solutions we can help you choose a domain name that accurately reflects your business activities and helps improve your online credibility with customers. Why not give us a call today on 0141 585 6363 and have a chat with a member of our team, who can answer all your domain name questions and more?