Handling approximately 90% of all search queries, Google rules the web when it comes to finding information. It is therefore critical to work to Google’s guidelines if you want your business website to be easily found by people looking for information about the products and services you provide.
Google use around 200 different factors to rank websites, one of which is website loading speed. If your website is faster to load than a competitor’s you may appear above them in Google’s search results. If your site is slower, then you risk appearing lower down.
There are a number of factors that affect website loading speed, from the size of images to the technologies employed to host the content. One of the largest determining factors, though, is the speed of your hosting company’s servers, the available network bandwidth and how many other websites are hosted on the same server as yours.
Although web hosting can be obtained extremely cheaply, the quality of service is generally proportional to the cost. As such, ultra cheap providers tend to use older web server equipment that may serve many hundreds of websites simultaneously, resulting in poorer performance and slowing page loading speeds.
For businesses looking to rank successfully with Google, it is well worth spending more to host their website with a high quality web host who uses up-to-date equipment to guarantee the fastest possible page loading speeds. Cutting corners on web hosting, could cause problems in the future when potential customers land on your competitors’ websites, rather than yours.
About Broadband Cloud Solutions
Our mission is to supply high quality internet solutions to individuals and businesses of all sizes. From traditional domain names and web hosting to cloud services such as Hosted desktop and LiveDrive, we offer essential services and products that are both affordable and value for money. Please give us a call on 0141 585 6363 to speak with a member of our friendly team.
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