The new generic top level domain (gTLD) naming system has created the potential for a virtually unlimited number of website addresses. But as with traditional .com and .co.uk addresses, these new domain name endings need to be used creatively if they are to be memorable, and therefore successful with Internet users. Why choose YourBusinessName.co.uk when you could pick something that explains what your organisation actually does?
Here are ten ideas for using gTLDs creatively:
1) Instruct your visitors using .website
By incorporating the new gTLD extension into your website address you can build a call to action (CTA). Take the .website extension for instance – you could choose an address like:
- checkoutmy.website
- letmebuildyoua.website
- thefootball.website
- anotherfunky.website
2) Go local with .london
Plans are afoot to introduce a number of localised gTLDs to follow in the footsteps of the new .london addresses. In the meantime, businesses or individuals located in the capital could consider options like:
- visit.london
- ilove.london
- daysoutin.london
- musicscenein.london
3) Tell people about your .business
If the .com website address that matches your company name is unavailable, .business could provide a useful alternative:
- ratemy.business
- shoe.business
- adviceforsmall.business
- mindyourown.business
4) Get people to join your .club
Whether you want to boost membership, raise awareness or increase donations, your club or society can use the new .club gTLD to help:
- joinour.club
- chess.club
- maldontownfootball.club
- spadeheartdiamond.club
5) Tell people about your .life
Perhaps best for personal blogs, .life also offers unlimited opportunities to get creative, or even philosophical with your website address:
- itsmy.life
- thugs.life
- whatisthemeaningof.life
- geta.life
6) Promote your goods and services with .sale
Retailers can take advantage of the new .sale gTLD to promote seasonal discounts and offers, or to share industry news and advice:
- winter.sale
- everything4.sale
- fire.sale
- survivingtheharrods.sale
- howtoclosea.sale
7) Encourage weight loss with .diet
Similar to .club, .diet can be used by community support groups to raise awareness of health issues or to promote specific weight loss regimes:
- ona.diet
- atkins.diet
- notgoodforyour.diet
- caloriecontrolled.diet
8) Offer help through your .clinic
Whether you are a healthcare professional, or simply offer help on a specific topic, .clinic could help web users find your site more easily:
- motherandtoddler.clinic
- computer.clinic
- whereismynearest.clinic
- smallbusinessmarketing.clinic
9) Look after people’s stuff with .storage
Warehousing, or otherwise, people will often need somewhere to keep their belongings temporarily – which is where .storage could help:
- cloud.storage
- treasuredposessions.storage
- businessrecords.storage
- unlimited.storage
10) Find a place to live online with .house
Initially .house may seem to be firmly targeted at the real estate sector, but with a little creativity you can apply it to plenty of other industries too:
- buya.house
- public.house
- thewaffle.house
- howtobuya.house
- isthereadoctorinthe.house
As more and more gTLDs become available, so too do the opportunities to create a quirky, memorable website address. If you are setting up a new website, make sure that you consider all the available options before choosing something a little less interesting.
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